Public Relations Fundamentals (morning session), Room 335, Andersen Hall. This workshop on key PR skills will give you the edge, whether you’re a neophyte or veteran communicator. Learn how to:
• Collaborate with reporters to tell your organization’s story.
• Keep a cool head when things fall apart.
• Get your point across in media interviews by using key messages.
• Increase your accountability by creating PR plans with measurable results.

Make your Message Heard (afternoon session), Room 336, Andersen Hall
Today’s communicator faces a daunting challenge of making a message stand out amid the competition. These tools will help you navigate the clutter. Learn how to:
• Update press releases to social media releases.
• Make your story pitch relevant and Tweet-worthy.
• Use social media to build your audience.
• Use Facebook to reach your audience.

Register online at http://go.unl.edu/prfundamentals

Evaluation is a tool utilized in a variety of settings for a variety of purposes. In educational
settings, evaluations are typically conducted to determine the impact of a particular program
(e.g., after-school programming). The purpose of this talk is to introduce the concept of
evaluation, including a discussion of the characteristics that distinguish an evaluation study from a research study. Different approaches / perspectives on evaluation will be presented along with the common issues often encountered in conducting evaluations in educational settings. Special attention will be placed upon the Utilization-Focused Evaluation approach put forth by Patton (2004).

Led by Jeanetta Drueke, Carole Levin, University of Nebraska and John Watkins, University of Minnesota

Sponsored by the Office of Research
Co-Sponsored by the Medieval and Renaissance Studies Program and the Jackie Gaughan Multicultural Center