Public Relations Fundamentals (morning session), Room 335, Andersen Hall. This workshop on key PR skills will give you the edge, whether you’re a neophyte or veteran communicator. Learn how to:
• Collaborate with reporters to tell your organization’s story.
• Keep a cool head when things fall apart.
• Get your point across in media interviews by using key messages.
• Increase your accountability by creating PR plans with measurable results.
Make your Message Heard (afternoon session), Room 336, Andersen Hall
Today’s communicator faces a daunting challenge of making a message stand out amid the competition. These tools will help you navigate the clutter. Learn how to:
• Update press releases to social media releases.
• Make your story pitch relevant and Tweet-worthy.
• Use social media to build your audience.
• Use Facebook to reach your audience.
Register online at http://go.unl.edu/prfundamentals
Evaluation is a tool utilized in a variety of settings for a variety of purposes. In educational
settings, evaluations are typically conducted to determine the impact of a particular program
(e.g., after-school programming). The purpose of this talk is to introduce the concept of
evaluation, including a discussion of the characteristics that distinguish an evaluation study from a research study. Different approaches / perspectives on evaluation will be presented along with the common issues often encountered in conducting evaluations in educational settings. Special attention will be placed upon the Utilization-Focused Evaluation approach put forth by Patton (2004).
Double Reed Days kicks off with the concert featuring guest clinicians Charles "Chip" Hamann and Jeffrey Lyman with faculty artists William McMullen and Jeffrey McCray on Friday, February 11 at 7:30 p.m. in Westbrook Recital Hall, room 119. This event is free and open to the public.