Creating a content marketing plan that’s right for your goals

<b>Presenters</b>: Joe Pulizzi, Founder of the Content Marketing Institute and Katie Kemerling, VP of Content Marketing, Ervin & Smith

Joe will conduct an exclusive webinar sharing how a solid content plan can grow your audience, reputation and sales. Katie will take over the workshop portion and help you create a content marketing strategy, calendar and work plan based on your organization’s goals.

<b>Takeaway:</b> A completed content marketing strategy and calendar.

<b>Cost: </b>
Free for members.
$50/class or $165/year for nonmembers

<b>Registration:</b> https://lincolnama.presencehost.net/events/skillschool.html/event-form/registration-form/8726/tickets

At the Lincoln AMA, our sole reason for existence is to serve Lincoln-based marketers as an educational resource that will help them be more successful marketers. In that spirit, we’re launching the Lincoln AMA SkillSchool 2014-2015.

Each AMA SkillSchool session will provide you with a comprehensive understanding of a critical component of marketing, followed by a work session with an expert in that area. After each session, you’ll walk away with a work product that you can use immediately at your job to meet your organization’s marketing goals.