NeATA is Nebraska's newest grassroots agricultural-based non-profit associations. The association was founded by innovative Nebraska farmers and agribusiness representatives that share a common desire to stay abreast of emerging agricultural technologies. The NeATA organization will facilitate on-farm research opportunities, educational programs, and a perpetual investigation of practical applications for new agricultural technologies. Major activities conducted by NeATA will include at least one precision agriculture conference annually, maintenance of an information sharing listserve/discussion forum open to NeATA members, instigation of on-farm research comparisons, and continuation of this website (http://www.neata.org).