Sherwin Leff will be the featured speaker for the Advertising Federation of Lincoln’s April luncheon with his presentation on "Marketing in this Recession".

Sherwin Leff joined DRAFTFCB (FCB) in 1982. He has contributed his strategic promotional marketing skills to such major clients at Citibank, Coca-Cola, Coors, Oscar Mayer and Wendy’s. His efforts were instrumental in FCB’s Impact selection as the American Marketing Association’s “Promotion Agency of the Year” in 1990.

Known for his strategic thinking and brand leadership, Sherwin’s record includes; Over 13 years on Wendy’s International where he helped move them to a premium position in the quick service restaurant industry; more than 10 years on Kraft and Oscar Mayer where he has built brand leadership and created strategic programs; six years working with Nestle on developing a variety of brand leaderships; and one year on AT&T where he has overseen the introduction of new products in new markets.

Sherwin has spent over 38 years in the business. In addition to his over 27 years at DRAFTFCB he also ran the McDonald’s account at Frankel & Company, Now ARC worldwide.

Since 1998 Sherwin has been responsible for Global Integrated Marketing for DRAFTFCB’s largest client, SC Johnson. He works with over 100 international DRAFTFCB offices assisting them in developing integrated marketing programs that build SC Johnson’s brands on a local market level.

Sherwin began his marketing career at Alberto Culver in brand marketing and sales. He also is a member of the faculty at Columbia College Chicago where he created and teaches a course on Global Marketing. He has an MBA from DePaul University Chicago.

The luncheon will be held on Wednesday, April 15 at the Embassy Suites Hotel, 1040 P Street. Networking and registration begin at 11:45 a.m. with the luncheon program beginning at noon. Cost for members is $18, students $16 and non-members $23. For more information, or to make your reservation, please call 434-6664 or e-mail info@adfedlincoln.org. All no-shows will be billed.

RSVP before Friday, April 10th.

"A Nation Held Hostage," a documentary by Salim Amin, will be shown for the first time at the College of Journalism and Mass Communications Wednesday, April 15, at 7 p.m. Amin is the keynote speaker at the second biannual Blacks in Film Festival April 16-20 on the UNL campus.

This 25-minute documentary tells the extraordinary story of appalling and unrelenting abuse allegedly committed in Eritrea since this nation gained its independence from Ethiopia in 1993.

The film includes interviews with Eritreans who risked their lives to escape across the country's borders to Ethiopia and Sudan. Every facet of society has reportedly faced persecution for speaking out against a one-party state with no functioning parliament.

The documentary was made in collaboration with Camerapix in Nairobi, Kenya, and the Stromme Foundation, Kristiansand, Norway. Camerapix provides exclusive images of and stories about Africa (www.camerapix.com).

The event is free and open to the public.