Competition keeps an organization on its toes through various ways. But, what do you do when a rival begins offering a free product or service? Free offerings are rapidly spreading beyond online markets to the physical world, challenging businesses to think about creative strategies to compete. Please join us for a luncheon where Dr. Christina Carnes, assistant professor of management, will share strategies about how you can fight back.

$49, lunch and parking validation (14th and Avery Garage) included