“Open for Business: A Nebraska Women in Agripreneurship Series,” will feature Our Lavender Co., a family farm near Big Springs, Neb., during its next live webcast on Oct. 13 at 6:30 p.m. CDT.

The conversations focus on surviving business shocks such as disasters, regulatory changes and shifting family dynamics. Female agribusiness leaders are interviewed by Jessica Groskopf, director of the Nebraska Women in Agriculture program.

Our Lavender Co. was founded in spring 2019 by Peggy Palser, with her daughters, Nicole Palser and Stephanie Anderson. The farm started with around 2500 plants on one acre. From their first harvest, they began making small-batch lavender goods, sold both locally and online. In 2020, they expanded the field to around 6,000 plants, spanning 18 cultivars over five acres around their family homestead. They hope to continue to expand and make the lavender field an oasis for others and provide their rural community with opportunities through the agri-tourism generated by the farm