Building a Marketing Plan the Right Way
AMA SkillSchool
10:00 am –
12:00 pm
The Agency
1420 P St.
3rd Floor of the Lincoln Children’s Museum Lincoln NE 68508
3rd Floor of the Lincoln Children’s Museum Lincoln NE 68508
Contact:
Natalie Roetman, nroetman2@unl.edu
Join us and Tarah Neujahr Bryan to learn how to create a marketing plan that is built the right way (and yes, there’s a wrong way).
Don’t get caught in the tactics trap! Marketers should be strategic partners to the C-suite but doing so with credibility requires research, acumen, and a clear vision of how marketing drives business success. This can’t be consistently accomplished through one-off campaigns and disconnected tactics.
Learn how to better serve your organizational goals by creating a marketing plan that’s built on strategy first—tactics second. This method will not only make it easier to quickly measure and assess marketing performance, but tie marketing work directly to business success.
Don’t get caught in the tactics trap! Marketers should be strategic partners to the C-suite but doing so with credibility requires research, acumen, and a clear vision of how marketing drives business success. This can’t be consistently accomplished through one-off campaigns and disconnected tactics.
Learn how to better serve your organizational goals by creating a marketing plan that’s built on strategy first—tactics second. This method will not only make it easier to quickly measure and assess marketing performance, but tie marketing work directly to business success.
https://www.amalincoln.org/event/skill-school-building-a-marketing-plan-the-right-way/
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This event originated in College of Journalism and Mass Communications Calendar.