This intense three-day program provides managers and entrepreneurs an opportunity to learn how to identify and develop new market opportunities. Participants will gain insights on:

• Identifying customer needs
• Segmenting markets and choosing priority segments
• Creating value propositions for the products and services offered
• Developing a feasible business model
• Assessing and managing competition
• Strategies for growth

Upon the completion of this program, you will receive an Executive Certificate in Strategic Growth Marketing from the University of Nebraska–Lincoln College of Business.

Program Facilitators: Dr. Ravi Sohi, Dr. Amit Saini