Nebraskans know college sports can be a very big deal, igniting the enthusiasm and passion of thousands and thousands of fans. But just how “profitable” is the business of collegiate sports and who really pays the bills? How do collegiate sports affect the local economy? Dr. Scott M. Fuess, Steinhart Foundation Distinguished Professor of Economics and director of the university’s graduate program in intercollegiate athletics administration, will discuss the business and economics of collegiate sports.

$49, lunch and parking validation (14th and Avery Garage) included