The need to be creative at work has never been more urgent. Yet creativity is often seen as an elusive talent possessed by a few. We can all be creative, and there are practical ways to develop individual and organizational creativity. Dr Samantha Fairclough, associate director of the Center for Entrepreneurship and assistant professor of practice in management, will help you to identify your specific creative strengths, select the most effective practices to produce innovations and add value, and build the teams you need for successful implementation of new ideas.