Are you unsure about how to measure your marketing effectiveness? Are you guilty of a “spray and pray” approach with your marketing budget? Knowing how, when, and what to measure with regards to your marketing output is critical. As the saying goes—If you can measure it, you can manage it. This power lunch session with Dr. Amit Saini, associate professor of marketing, will cover the selection and usage of suitable marketing metrics for dynamic environments.

Cost is $54, includes lunch and parking validation.