Ajai Vir Singh, a pioneering force in Sri Lanka’s fashion and design industry of Sri Lanka, and the founder of the Responsible Fashion Movement, shares about issues facing the global fashion industry and its supply chain. Ajai, who’s communication project for Sri Lanka Apparel, ‘Garments Without Guilt,’ won him a Global Effie in New York, the only Asian entry to win a Global Effie, highlights several points which raise issues about the clothes on our backs.

His deep-rooted commitment to Sri Lanka’s fashion design industry for the past 17 years has given Ajai a platform to promote responsible and ethical standards in the industry. He says the final decision is with the consumer who needs to demand ethical standards of manufacturing of the clothes they choose.