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The Ultimate Landscape Design/Build Sales Process

Nebraska Nursery & Landscape Association

Date: Time: 8:00 am–5:00 pm
Hotel RL
3321 S. 72nd Street
Omaha NE 68124
Contact: Nebraska Nursery & Landscape Association, (402) 761-2216
How would you like to learn the ultimate process for selling landscape design/build/installation services? Industry expert Jody Shilan will walk you through “The 7D’s to Successful Selling”, step by step, and teach you how to not only sell installation work but up-sell your projects for more than the original contract.

• Develop the Program
• Decide on the Priority
• Discuss the Budget
• Determine the Plan Fee
• Design the Dream
• Do the Deal
• Deposit the Check

Shilan will show you how a few simple but important “tweaks” to your existing process will dramatically improve your closing rate and reduce your sales cycle while allowing you to focus on good customers and not tire kickers. Plus, he will show you some trade secrets that will teach you how to sell phases 1, 2 and 3 all together, on your very next project and make designing and selling fun again.

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This event originated in Hort Update.