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So You Want to Direct Market Your Meat to Consumers? Now What?

Center for Ag Profitability Webinar

12:00 pm – 1:00 pm
Elliott Dennis,
With: Gary Sullivan, Associate Professor, Meat Processing, University of Nebraska-Lincoln Animal Science; Charlie Emswiler, Wahoo Locker, Wahoo, Neb.; and Mariel Barreras, Barreras Family Farm LLC.

Over the last several years there has been a growing interest in selling livestock products direct to consumers. This webinar will provide a practical “how to” from three unique perspectives: a producer, a processor, and industry expert. Each will go over tips, tools, and strategies to be successful and pitfalls to avoid. Whether you are considering to sell livestock products to consumers or are a seasoned marketer, this webinar I for you.

Gary Sullivan is an associate professor in the Department of Animal Science at the University of Nebraska-Lincoln. His research focuses on improving the quality, safety and shelf life of value-added and processed meats.

Charlie Emswiler grew up in Logan, Iowa, and entered the meat industry after high school when he bought into a meat and poultry processing business in Brained, Neb. He later purchased the Wahoo locker in 1998, where he is still working today. In 2013, he bought a renovated a new, much larger building for the locker and has since made two more additions to it. Wahoo Locker is a USDA-inspected slaughter plant that does custom meat processing, wild game processing, sausage and jerky production, catering and retail sales.

Mariel Barreras is founder of Barreras Family Farm LLC. in Blair, Neb. She has an extensive knowledge in marketing, sales and growth planning. She works with the local Washington and Douglas County agricultural communities to provide educational opportunities and promote product diversification to support local food needs. Mariel is an Army spouse, whose heart will always be Alaska, even if her home is currently in Nebraska. She uses her ability, gained from 21 years of Army life, to harness problems and change them into advantages by creating new enterprises or enhancing current endeavors.

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This event originated in Center for Agricultural Profitability.