Join Dr. Dwayne Ball, department chair and associate professor of marketing, as he explores maximizing profits from cross-selling and up-selling initiatives, maximizing new customer value from acquisition attempts and developing and evaluating marketing strategies for customer segments. This is part of the 2014-15 Executive Power Events.

CBA Executive Power Events provide knowledge, skills and the tools required to improve leadership and performance capabilities and position professionals and businesses for growth in our increasingly competitive economy. CBA invites local business community members to learn from our renowned faculty experts who will present timely topics in a best practices format in 90-minute Executive Power Events.

Details:
TD Ameritrade Headquarters are located at 200 S. 108th Ave., Omaha, Neb. Please use the South Parking area and Visitors Entrance for accessing the facility.

Upon entering through the south doors, please check in with the desk and provide them with a photo ID to verify your registration for the event.

Cost for the Executive Power Breakfast is $95, breakfast included. Check-in at TD Ameritrade begins at 7:15 a.m. Register at the website below.