John Mackey, co-founder and co-CEO of Whole Foods Market, is also co-author of “Conscious Capitalism: Liberating the Heroic Spirit of Business.” Mackey defends that both business and capitalism are inherently good. He speaks to how higher purpose, stakeholder integration, conscious leadership and conscious culture and management can create a new blueprint for successful business. He challenges business leaders to reimagine capitalism, and encourage a way of doing business that is grounded in ethical consciousness.