Economics Seminar Series Presents David H. Reiley, Jr.
Measuring the Effects of Online Advertising via a Controlled Experiment on Yahoo!
1:00 pm –
2:30 pm
Location:
Jackie Gaughan Multicultural Center
Room: 212 Unity
David Reiley is a research scientist at Google and a pioneer in the use of field experiments in economics. Economics has historically been an observational rather than an experimental science, but David has been a leader in the movement to introduce …