Craig Morris-US Patent & Trademark Office
Trademark Basics: What Every Small Business Should Know Now, Not Later
12:00 pm –
1:00 pm
McCollum Hall
1875 N 42nd St
Lincoln NE 68503
Lincoln NE 68503
Additional Info: LAW
Managing Atty. in Trademark Educational Outreach office U.S. Patent & Trademark Office. Program Overview: -how trademarks, copyrights, patents,domain names, and business name registrations all differ.
-why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
-the importance of doing a complete search and whether an attorney should be used.
-what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter.
-information on what the USPTO does in the federal registration process and how to avoid “scams” perpetrated by companies that request fees for services not required by the USPTO.
-why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
-the importance of doing a complete search and whether an attorney should be used.
-what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter.
-information on what the USPTO does in the federal registration process and how to avoid “scams” perpetrated by companies that request fees for services not required by the USPTO.