Woody plant encroachment (WPE) is a social-ecological problem that will challenge conservation professionals and landowners to adapt their management strategies. Adaptation research has often focused on organizational characteristics such as structure and resources in lieu of individual perceptions of adaptive capacity. This research sought to understand conservation professionals’ attitudes about adaptation to vegetation transitions and if the perception of WPE and its associated risks were predictive of these attitudes. In addition, a mixed methods case study was conducted in a ranching community organization in the Loess Canyons region of Nebraska. This study illustrates the motivations and norms that have been important for the success of this community-based organization. The strong collaborative culture of this group is also described as it relates to these motivations and norms.